Web Design
Stragegic. Thoughtful. Engaging.
Explore my case studies to see how I craft my designs using thoughtful solutions to unique challenges
Fulfilling Unique User Needs
Communications by Design | Education
An education consulting firm helping schools to thrive.
Challenges:
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CBD offerings cater to a variety of education professionals, each utilizing the same website for different resources and information. A concern was that users would see a lot of content that was not relevant to them.
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The website's design needed to reflect the existing branding and convey a sage archetype while maintaining a look and feel conducive to education.
Solutions:
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Implemented site-wide filtering allows users to narrow the scope of the resources and information visible by selecting their role within the education system. A more personalized experience allows users to quickly find the resources they need without being overwhelmed with things that aren't relevant to them.
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Created a new design that balances playful and energetic fonts, imagery, and design elements with simple and clean iconography, thoughtful use of whitespace, and an organized layout. The result creates a feeling of warmth and approachability while maintaining a focus on clarity and wisdom, aligning with broad themes found in the education sector.
Brand Elevation Through Modern Design
Metcom Inc. | Print Solution Company
A B2B company specializing in managing and supplying critical business needs.
Challenges:
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Metcom's existing website did not accurately reflect the high-quality and professional nature of their services. The outdated look and feel undermined the company's image as an efficient and trustworthy partner.
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The website lacked a consistent and user-friendly design, making it difficult for potential clients to navigate and find the information they needed.
Solutions:
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Implemented a modern and sophisticated design that aligns with Metcom's brand identity and showcases their expertise. Compete more effectively with generic, large-scale operations.
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Improved website navigation and organization, making it easier for potential clients to find relevant information about services and products. Standardized functionality across sections to improve intuitive usage.
Upmarket Rebrand
The Inns of Sanibel | Hospitality
A renowned collection of boutique hotels on the idyllic island of Sanibel.
Challenges:
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Each property has unique features and experiences that drive guests' decisions on which hotel to book. Users needed to be presented with sufficient and appropriate information to quickly and easily book confidently.
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After making significant upgrades to the properties in the wake of Hurricane Ian, the website did not effectively cater to the sophistication of the target clientele.
Solutions:
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The updated website allows users to switch between properties seamlessly, compare offerings, and decide what is best for their unique stay. Users can view options and availability across all properties at once or can dive into a single location for a more focused experience.
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The new design features a Natural, soft color palette, emphasized white space, and bright, airy photography to reflect the elegance and serenity of the hotels.