Visualizing the Final Product
Metcom Inc. | Print Solution Company
A B2B company specializing in managing and supplying critical business needs.
Challenges:
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Metcom needed an effective way to showcase products to attract potential customers and a system for client design approvals to minimize errors and ensure satisfaction with printed materials.
Solutions:
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Photorealistic mockups bring products to life for potential customers, showcasing their real-world application and driving engagement. They also serve as a critical review stage for existing clients, allowing them to visualize their custom designs before printing. A collaborative process ensures the final product perfectly matches their expectations, minimizing errors and maximizing satisfaction. The ability to see a design in context is crucial for successful outcomes, and these mockups provide that essential bridge between concept and finished product.
A concrete business needed a clean digital version of a key graphic, but only a heavily degraded photocopy was available. I recreated the asset in vector format, using reference photos to ensure accuracy and restoring its original quality for continued use.
Restoring a degraded image to vector format
Bringing a client request to life with a digital drawing
I developed the produce packaging labels for Fresh Thyme Market, using digital illustration to create a design that not only realized their desired aesthetic but also enhanced product visibility and appeal on the shelf. The resulting labels effectively showcase their produce and contribute to a cohesive brand presence.
Aysling, the company behind the Ad Orbit software, needed a visual element that would both enhance its brand and contribute to a more accessible website experience through a friendly aesthetic. My solution was a custom rhino astronaut mascot, a playful nod to their original rhino logo that also aligned with the company's newer space-themed branding.
Adding personality to a brand with a custom mascot
The Power of the "Pencil"
I craft digital illustrations using both Adobe Illustrator and a digital drawing tablet. My method allows for a unique blend of technical precision and artistic freedom.
Inventing Perfect Imagery
Metcom Inc. | Print Solution Company
A B2B company specializing in managing and supplying critical business needs.
Challenge:
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Serving niche industries with specialized products, Metcom needed website visuals that accurately and effectively communicated their offerings within the context of those specific industries. They lacked the budget and resources for custom photography, and suitable stock photography for such niche applications proved non-existent.
Solution:
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Photoshop was leveraged to digitally merge various assets and images, creating original visuals that paired perfectly with the website's service descriptions. Stock photos, textures, and other visual elements were combined to build composite images that authentically represented Metcom's niche products in their intended industry settings.
Digital Imagery
Compelling. Authentic. Relevant.
Check out examples of how I use imagery to help tell stories, communicate ideas, and visualize final products.
