Marketing
Effective. Compelling. Targeted.
Check out my examples of impactful marketing designs that focus on clear messaging and brand consistency
Building a Consistent Brand Experience
Whitepapers, Case Studies, Ebooks & Proposals for
Llamasoft | Supply Chain Design Software Company
A cloud-based platform that helps businesses manage their supply chains. Llamasoft was aquired by Coupa in 2020.
Challenge:
-
Llamasoft's recent rebrand created a significant content update backlog. A wealth of outdated materials needed to be brought in line with the new design standards, while a constant stream of new content required consistent branding and design execution. Their internal team, already stretched thin, struggled to manage this volume of work.
Solutions:
-
A streamlined process was implemented, leveraging branded templates for recurring assets like white papers and case studies. Appropriate imagery was sourced and brand-consistent treatments applied across all materials. For assets lacking existing templates, new designs were created, seamlessly integrating with Llamasoft's updated aesthetic, minimizing the burden on the marketing team.
Creating Accessible Design
Presentaiton Deck for
Ellis Porter | Law Firm
A team of immigration law professionals based in the US and UK dedicated to simplifying the immigration experience for global employers and individuals.
Challenge:
-
Ellis Porter's rapid expansion led to inconsistencies in their presentation materials. With no standardized template, slide decks varied widely in design and quality, reflecting a small-business approach rather than the sophistication of their growing enterprise. This lack of visual cohesion diluted their brand message and hindered effective communication.
Solutions:
-
A user-friendly slide deck template library with more than 50 adaptable layouts was designed and implemented. This company-wide resource streamlined presentation creation ensured brand consistency and significantly elevated the professionalism of Ellis Porter's communications.
Consistency is Key
Email Marketing Design for
Metcom Inc. | Print Solution Company
A B2B company specializing in managing and supplying critical business needs.
Challenge:
-
Metcom's email marketing lacked a cohesive design language, resulting in a fragmented brand experience and a perception of unprofessionalism. This undermined their efforts to build customer trust and compete with established industry players.
Solution:
-
By creating a reusable library of branded design assets, I empowered Metcom to produce consistently polished and engaging email communications. This transformation not only strengthened their brand identity but also bolstered consumer confidence, allowing them to compete more effectively in the marketplace.